"SOCIETY AND BUSINESS", Pakistani marketing perspectives acknowledged at global levels
M. Ekhlaque Ahmed
SOCIETY AND BUSINESS—An integration creating new opportunities" an article By M. Ekhlaque Ahmed has been given a place together with an interview of Philip Kotler and article by Al-Ries, Marketing and Branding gurus at an international forum, Techronicle.
Ekhlaque Ahmed is a seasoned Strategy and Marketing professional with over 30 years' experience in the manufacturing sector. He has gained his management experience through leadership roles in topnotch companies like Philips, Osram, etc. Ekhlaque is also the professor of Strategic Marketing in various business institutions including the Institute of Business Management (IoBM) and is a renowned corporate trainer in the marketing, strategy, and channel management fields. He is the co-author of the book 'Marketing Management Case Studies of Pakistani Companies' and several other business articles in local and international publications.
It was Syed Abdul Basit, a student in the Institute of Business Management who under the guidance of Mr. Ekhlaque Ahmed assisted him in designing the Business Model flow for Profit through CSR—A New Business Approach.
Profit through CSR discusses an integrated approach at the core of which lies the mutual interests of the society as well as the business. The strategic direction of the business should be developed while keeping the customer in the center of the model, as businesses function in societies with the help of its members.
The article quotes from the real life examples of businesses in Pakistan, like Imtiaz and Chase supermarkets and how these have gained an edge over competitors by aligning their competitive advantage with the need of the society.
The other facet of the article discusses the Non Profit Organization's business approach in empowering communities by way of redefining business scope from the eyes of the consumer.
The concept emphasizes on the flow of information from the consumer to the business where the business takes action based on the demands of the society, strategic change is brought from the top and thus integrated channels here are of prime importance that link the consumer with the leaders of a business.
http://blog.uniquepakistan.com.pk/society-and-business-pakistani-marketing-perspectives-acknowledged-at-global-levels/
M. Ekhlaque Ahmed
SOCIETY AND BUSINESS—An integration creating new opportunities" an article By M. Ekhlaque Ahmed has been given a place together with an interview of Philip Kotler and article by Al-Ries, Marketing and Branding gurus at an international forum, Techronicle.
Ekhlaque Ahmed is a seasoned Strategy and Marketing professional with over 30 years' experience in the manufacturing sector. He has gained his management experience through leadership roles in topnotch companies like Philips, Osram, etc. Ekhlaque is also the professor of Strategic Marketing in various business institutions including the Institute of Business Management (IoBM) and is a renowned corporate trainer in the marketing, strategy, and channel management fields. He is the co-author of the book 'Marketing Management Case Studies of Pakistani Companies' and several other business articles in local and international publications.
It was Syed Abdul Basit, a student in the Institute of Business Management who under the guidance of Mr. Ekhlaque Ahmed assisted him in designing the Business Model flow for Profit through CSR—A New Business Approach.
Profit through CSR discusses an integrated approach at the core of which lies the mutual interests of the society as well as the business. The strategic direction of the business should be developed while keeping the customer in the center of the model, as businesses function in societies with the help of its members.
The article quotes from the real life examples of businesses in Pakistan, like Imtiaz and Chase supermarkets and how these have gained an edge over competitors by aligning their competitive advantage with the need of the society.
The other facet of the article discusses the Non Profit Organization's business approach in empowering communities by way of redefining business scope from the eyes of the consumer.
The concept emphasizes on the flow of information from the consumer to the business where the business takes action based on the demands of the society, strategic change is brought from the top and thus integrated channels here are of prime importance that link the consumer with the leaders of a business.
http://blog.uniquepakistan.com.pk/society-and-business-pakistani-marketing-perspectives-acknowledged-at-global-levels/
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